360 Degree Feedback is an assessment system or process in which employees receive confidential, anonymous evaluations from the people who work around them. This typically includes manager, peers, and direct reports.

How do you do a 360 DEGREE SURVEY?

A mixture of about eight to twelve people fill out an anonymous online form that asks questions covering a broad range of workplace competencies. The 360 questionnaire includes questions that are measured on a rating scale. This questionnaire also asks raters to provide written comments. The person receiving the evaluations also fills out a self-rating questionnaire that includes the same survey questions that others receive in their forms.

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What are good reasons to use 360-Degree Feedback?

It offers comprehensive insight, a holistic view of an employee's performance by incorporating feedback from multiple perspectives. It helps improve self awareness among employees. It can be an effective tool for employee development. It also promotes accountability and ownership.

What is the most important benefit of a 360 FEEDBACK review?

Managers and leaders within organizations use 360 degree evaluations to get a better understanding of how others perceive their strengths and weaknesses.

How does the 360-degree evaluation method work?

After conducting the evaluation process, the system automatically tabulates the results and presents them in a format that helps the feedback recipient create a development plan to improve leadership skills. Individual responses are combined with responses from other people in the same rater category (e.g. peer, direct report, manager) in order to preserve anonymity and to give the recipient a clear picture of their greatest overall strengths and weaknesses.

What does a 360 survey measure?

360 Feedback questionnaires measure subjective workplace behaviors and competencies.

They provide information on how others perceive a coworker, direct report, or manager. The focus of a 360 evaluation should be on subjective areas such as teamwork, character, communication, and leadership effectiveness. It's an opportunity to build connections and trust.

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360 Evaluations can also be useful development tools for people who are not in a management role.

Strictly speaking, a "non-manager" 360 assessment is not measuring evaluations from 360 degrees since there are no direct reports, but the same principles still apply. 360 surveys for non-managers are useful to help people be more effective in their current roles, as well as help them understand what leadership areas they should focus on if they want to move into a management role.


Managers and leaders within organizations use 360 surveys to get a better understanding of their strengths and weaknesses. It's a management evaluation tool for better performance. CustomInsight's Focal 360 provides managers with the opportunity to take advantage of feedback, listen, and improve.

How often should 360 feedback be used?

CustomInsight recommends repeating 360 degree evaluations every one to two years to allow people to work through their leadership development plans. The goal of a 360 review process is to provide actionable feedback to improve performance. This cannot happen overnight.

Best practices to maximize your process

  1. Pre-review, make sure employees understand the benefits and advantages of a 360 review, to maximize the feedback process.
  2. Be consistent when conducting 360 feedback (every year, every two years etc.). This should be part of the organization's strategy.
  3. Use 360 reviews separately from employee evaluations and performance reviews.
  4. Provide contributors support post-review and, together, develop action plans.
  5. Conduct brief Progress Checks every 3-6 months to see if efforts to improve are being noticed and are having an impact.
  6. Set up an anonymous "suggestion box" and invite people to provide observations anytime they'd like.
  7. Avoid mistakes that cause a 360-feedback program to fail.

Benefits of a 360-degree performance review include improving teamwork and accountability, identifying organization needs, understanding leadership challenges, establishing skills and leadership development programs, implementing meaningful manager training programs, reducing biases and discriminatory practices, among others. The impact of a successful 360 review practice can benefit companies of all sizes.

What a 360 Degree

  • Measures behaviors and competencies
  • Provides actionable feedback on how others perceive an employee
  • Addresses skills such as active listening, planning, and goal-setting
  • Focuses on subjective areas such as teamwork, character, and leadership effectiveness

What a 360 Degree Survey
Does Not Do:

  • Measure employee performance objectives (MBOs)
  • Determine whether someone is meeting basic job requirements
  • Focus on basic technical or job-specific skills
  • Should not be used to measure strictly objective things such as attendance, sales quotas, etc.

How It Works


Choose the Best Survey Solution for your Organization

Employee Engagement Survey, 360 Degree Feedback, DEI Survey, Pulse Survey, Team Assessment, or Custom Survey.


Conduct the Survey

Prepare your organization, communicate the reasons for conducting the survey, and share the results with your teams.


Engage & Develop Your Employees

Implement meaningful actions and policies based on survey results.

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